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Three Of The Most Influential Parts Of Any Sales Page
What is a sales letter? It is a simple website that generally appears to have one page, full of a lot of content that is trying to sell a product, membership, or service of some kind. They come in various shapes and sizes, some are custom coded in HTML, some use popular CMS systems and themes such as Optimizepress or MarketerPress, and at the higher end of the scale are sales letters run within popular "pay by the month" services such as Kajabi. Here's the thing. It doesn't matter which of these that you choose to use. Sure, some are easier to use and configure than others, but at the end of the day, it is the sales copy that you use that will determine the success of that sales page. Today, lets cover some of the most important elements of just about any sales letter.
To kick things off, lets speak about headlines. Creating an effective headline can be somewhat of a challenge. A big key here is to simply consider what it is that your market is in need of, consider how it is that they feel whilst they are in need of what you can offer, and how they will feel when you have solved that problem. You want to give your visitors a temporary sense of relief when they find your sales letter. Almost like a taste of things to come. For inspiration, it is well worth researching other sales letters in your niche, or even researching Amazon or your favourite (or not so favourite) tabloid magazines, as they often contain some of the best copy available.
Don’t discard the importance of telling a good story. Why did you develop the product? How did it help you? How were you feeling before you solved the problem for yourself? This is all vital copy that will help your visitors feel united with your way of thinking, and really ensue trust in you that this product will work, and will solve their problem that they are having. Use proof of results to demonstrate your story if need me, as this will really help you earn the trust that you will need to earn in order to sell some product.
The most important part of any sales letter is that there is a clear path for the visitor to take your desired acton, whether that is to opt in for a free bonus, or to pay for a product. This is where many people go wrong when they create a sales letter. You need to be forever guiding your visitors from the top of the sales page to the call to action at the bottom of the page. An effective method that I have seen is to use multiple calls to action throughout the page. You need to be there when they make that decision to purchase, as peoples minds can change completely at random.
Well, we made it to the end of this piece, so I have no doubt that if you were to use Optimizepress or Kajabi to create your perfect sales letter, you would do quite well. Just remember, this is not al about glitz and glamour. It is about putting up an effective sales letter that sells. Focus on creating awesome sales copy first, test it, and refine as you go.
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